In this conceptual project, I art directed and designed the UI/UX for 7, a modern mobile casino game. My focus was on creating a sleek, mobile-friendly experience with a modern UI design that balances visual appeal and usability. Leveraging a vertical design, I optimized the layout for one-handed play, ensuring a seamless and intuitive user experience on smartphones. To streamline development and future scalability, I utilized vector shapes and assets, allowing for easy editing, resizing, and translation across different languages and platforms. This approach not only enhanced efficiency but also ensured consistency in the game’s visual identity. As a conceptual piece, 7 allowed me to explore innovative design solutions while maintaining a premium, user-centric approach. This project highlights my ability to blend creativity, functionality, and technical foresight in digital gaming design.