Åre – Freeski Tour

Art Direction and UI Design Concept for Åre Free Ski Company by Anton Wiklund.


Anton Wiklund spearheaded a dynamic and visually captivating Art Direction and UI Design concept for a prominent free ski company based in Åre, Sweden. The project aimed to elevate the brand’s online presence and user experience, blending the thrill of free skiing with a modern and user-friendly interface.

The art direction took inspiration from Åre’s breathtaking natural landscapes, incorporating elements of snow-covered mountains, vibrant ski trails, and the energetic spirit of the skiing community. Anton Wiklund skillfully translated these inspirations into a cohesive visual language that resonated with the brand’s identity.

In terms of UI design, Anton focused on enhancing user engagement and ease of navigation. The website and app interfaces were meticulously crafted to ensure an intuitive user journey, from exploring the latest ski gear and events. The color palette, typography, and graphic elements were thoughtfully selected to evoke a sense of adventure while maintaining readability and accessibility.

The project also prioritized mobile responsiveness, acknowledging the diverse ways users interact with digital platforms. Anton Wiklund’s designs seamlessly adapted to different screen sizes, providing a consistent and enjoyable experience across devices.

Collaboration with the Åre Free Ski Company team was a cornerstone of the project’s success. Anton worked closely with stakeholders, incorporating their feedback to refine and perfect the designs. The end result is a visually stunning and user-centric digital platform that captures the essence of Åre’s free skiing culture.

Anton Wiklund’s Art Direction and UI Design project not only met but exceeded the expectations, creating a compelling online presence for the Åre Free Ski Company that resonates with skiing enthusiasts and adventure seekers alike.