FreeSki Roblox Game

Yuki a Free Ski Brand Art Direction and UI Design.

Overview: This project centered around the comprehensive art direction and UI design for a contemporary free ski brand aiming to capture the essence of freedom, adventure, and innovation. The objective was to create a visually stunning and user-friendly digital experience that resonated with the target audience of adventurous and design-conscious skiers.


Brand Identity and Art Direction

  • Developed a cohesive and dynamic brand identity that reflected the spirit of free skiing.
  • Created a style guide that included a modern color palette, typography, and visual elements inspired by the energy and aesthetics of free skiing culture.

Ensured brand consistency across various digital touchpoints.


 User-Centric Design:

  • Conducted user research to understand the needs and preferences of the target audience.
  • Applied a user-centric design approach to ensure a seamless and intuitive experience for both novice and experienced skiers.

Prioritized accessibility and responsiveness for a diverse range of devices.

Interactive and Engaging UI:

  • Designed an interactive and visually compelling user interface that communicated the brand’s adventurous spirit.
  • Implemented engaging animations and transitions to enhance the overall user experience.

Prioritized easy navigation and clear calls-to-action to guide users through the site seamlessly.


Content Strategy:

  • Curated and created high-quality content, including stunning imagery and engaging copy, to showcase the brand’s products and lifestyle.
  • Implemented a content strategy that combined product information with inspiring stories and user-generated content to build a sense of community around the brand.

Yuki Slopes Adventure


Is an immersive Roblox game meticulously crafted to showcase the exhilarating world of winter sports and highlight the cutting-edge ski apparel of the esteemed brand, Yuki. Spearheaded by the talented Art Director, Anton Wiklund, this project seamlessly blends thrilling gameplay with the iconic style of Yuki’s winter fashion.


Authentic Yuki Apparel Integration:

Anton Wiklund’s keen artistic vision ensures a seamless integration of Yuki’s latest ski apparel into the virtual world. Players can personalize their avatars with a wide array of Yuki gear, from high-performance jackets to stylish goggles.


Dynamic Slopes and Challenges:

Anton’s expertise in creating visually stunning environments is showcased in the dynamic and meticulously designed slopes. Players navigate through challenging terrains, perform gravity-defying tricks, and experience the thrill of winter sports.


Interactive Mountain Resort:

Explore a vibrant virtual mountain resort designed to captivate players. Anton’s attention to detail brings the resort to life with interactive elements, hidden treasures, and engaging challenges that enhance the overall gaming experience.


Exclusive Yuki Rewards:

As players progress through the game, they unlock special edition Yuki items that not only boost in-game performance but also translate to exclusive real-world rewards. Anton ensures that each item reflects Yuki’s commitment to style and functionality.


Community Engagement:

Anton’s design choices promote a sense of community within the game. Players can compete with friends, join events, and climb leaderboards, fostering a strong connection with the Yuki brand and its virtual winter sports community.

Conclusion: “Yuki Slopes Adventure” is a testament to Anton Wiklund’s artistic prowess and Yuki’s commitment to delivering an unparalleled gaming experience. This Roblox game not only showcases the brand’s ski apparel in a dynamic virtual environment but also provides players with an immersive and thrilling winter sports adventure. With Anton at the helm, this project stands as a benchmark for branded gaming experiences within the Roblox platform.