Art Direction and UI/UX Design Project for Lungö, a Nordic Outdoor Jacket Company, by Anton Wiklund

Project Overview

Anton Wiklund spearheaded a transformative Art Direction and UI/UX Design project for Lungö, a leading Nordic outdoor jacket company. Focused on elevating the brand’s visual identity and user experience, this endeavor aimed to seamlessly blend aesthetics with functionality, catering to the discerning needs of outdoor enthusiasts.


Art Direction

Inspiration from Nordic Elements: The art direction drew inspiration from the pristine and rugged Nordic landscapes. Earthy tones, reminiscent of Nordic flora, were paired with sleek, minimalist design elements. The infusion of natural textures and clean lines aimed to evoke a sense of harmony between the Lungö jackets and the surrounding wilderness.

Photography and Brand Imagery: Anton Wiklund curated a captivating visual language for Lungö, emphasizing the juxtaposition of the jackets against the Nordic backdrop. High-quality, immersive photography showcased the Lungö products in real-world scenarios, fostering a connection between the consumer and the brand’s commitment to both style and functionality.



UI/UX Design

User-Centric Approach: The UI/UX design prioritized a user-centric approach, ensuring that the online experience mirrored the functionality of the Lungö jackets themselves. Anton Wiklund and his team implemented intuitive navigation, emphasizing simplicity and clarity. A responsive design was crafted to seamlessly adapt to various devices, enhancing accessibility for users on-the-go.

Interactive Product Showcases: The online platform featured interactive product showcases, allowing users to explore Lungö jackets in detail. From fabric composition to technical features, each jacket’s unique selling points were presented in an engaging and informative manner. Interactive 360-degree views provided an immersive online shopping experience, fostering confidence in Lungö products.


Result and Impact

Anton Wiklund’s visionary leadership in art direction and UI/UX design successfully transformed Lungö’s online presence. The cohesive visual identity and seamless digital experience not only attracted a broader audience but also reinforced Lungö’s commitment to quality and innovation. The project, under Wiklund’s guidance, elevated the Lungö Nordic outdoor jacket company to a new level of excellence in both style and user experience.