Creative Fields
UI/UX Design
Design Systems
Gameplay Design
Art Direction
As the Game Designer and Art Director for “Draft” Mobile Game, I led the creative vision and user experience strategy for a dynamic, fast-paced football game tailored for mobile platforms. My role centered around designing intuitive, high-impact gameplay systems while shaping a distinctive visual identity aligned with the NFL brand.
Key Contributions:
UI/UX Design Leadership: I created a unique, scalable UI system tailored to mobile interaction, balancing NFL authenticity with a fresh, stylized aesthetic. From in-game HUD to navigation flows, every screen was optimized for clarity, speed, and engagement.
Design Systems Development: I architected a modular design system that unified gameplay, progression, and live event features under a cohesive visual language. This system allowed for flexible iteration and efficient content updates, crucial for seasonal NFL content and real-time events.
Gameplay Design: I collaborated closely with engineers and producers to design core game loops, play-calling mechanics, and onboarding flows that made NFL gameplay accessible to casual fans while retaining strategic depth for core users.
Art Direction: I oversaw the development of the game’s visual identity—from iconography and motion design to branding and color theory—ensuring consistency across all platforms and marketing materials. The art direction emphasized bold typography, clean layouts, and a modern sports aesthetic that stands out in the mobile sports category.
