For this equestrian mobile game concept I focused on creating an experience that blends horse care and social gameplay in a way that feels both immersive and engaging. The goal was to allow players to not only take care of and customize their own horses but also to connect with friends, compete in riding events, and explore a community-driven environment.
The game concept work covered everything from crafting the game’s visual style ensuring vibrant, detailed environments and horses—to shaping the user journey through intuitive UI and thoughtful UX design. Each element, from the in-game stables to the competition arenas, was designed with the player’s experience in mind, creating a world that is visually stunning and socially engaging.
The game concept include a version with a more comic friendly art direction as well as a more realistic direction for a older target group.
