Jungle Crush is a vibrant mobile puzzle game I art-directed from concept to completion, shaping its playful tropical jungle identity. I designed and guided the overall visual direction, establishing style guides and creative pillars inspired by warm, high-energy puzzle aesthetics. I built and optimized AI-assisted production flows to efficiently generate polished art assets, UI screens, icons, boosters, and in-game effects, ensuring visual consistency across all elements. I also developed AI-driven pipelines for sound effects and character development, creating expressive jungle mascots and a cohesive audio identity. My role combined creative leadership with technical innovation, streamlining the full art and audio creation process for a smooth, scalable workflow.